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Anorak | Carling reduced alcohol content but didn’t tell its customers

Carling reduced alcohol content but didn’t tell its customers

by | 26th, August 2017

Anyone who drinks Carling pretty much get what they deserve. The revolting, fizzy pisswater Anwar Sedat and other urophagiasts (people who drink their own urine; as opposed to perverts (people who drink everyone else’s and flavoured cider)) would eschew as too weak is even worse than it appears. We hear the allegation that Molson Coors, the company that makes the stuff, has realised Carling drinkers are fools. The Mail reports:

Carling is marketed in Britain at 4 per cent alcohol strength, but brewers Molson Coors have admitted it is weaker for tax reasons. Court documents reveal the lager has been made to a strength of about 3.7 per cent for the past five years.

But Molson Coors did not change the strength recorded on Carling labels to prevent drinkers from ‘demanding a slice’ of the saving, tribunal documents said. The brewer insists customers have not been misled and its labelling was ‘entirely consistent with the law’.

The details emerged in a tax tribunal brought against the beer makers by HMRC over an alleged unpaid multi-million-pound duty bill.

 

Star Light bitter

 

We’ve been here before, of course. In the 1970s, Watney’s introduced Star Light – “this beer was so weak in strength that a 1971 Sunday Mirror investigation discovered that it could have been legally sold in the United States during Prohibition.”

Star Light had an alcohol content of about 1.4%.

Carling said: “Due to their natural ingredients, all beers are permitted to have a slight variation between the finished product and the alcohol content stated on the label. For most beers, the allowed variation is 0.5 per cent.”

Lucky, then, that the change was down not up. Drink drivers take note. “The beer was lying to me, occifer.”

Spotter: The Grocer



Posted: 26th, August 2017 | In: News, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink