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Anorak | New Look charges the fat more for their clothes

New Look charges the fat more for their clothes

by | 22nd, May 2018

This is being trailed as something of a scandal but it’s actually just great, the way the system should work. Some people should be charged more:

High street retailer New Look has been criticised by shoppers for allegedly imposing a “fat tax” across its plus-sized range.

What’s the standard complaint from fatty lardbuckets the average sized British woman?

Here, she found that the Green Stripe Tres Jolie Slogan T-Shirt was being sold for £9.99 in the standard range and £12.99 in the Curves range – a 30 per cent difference in cost.

So, what’s happening here then?

Firstly, realise that no one does price things by adding up their costs then trying to sell them at that plus a profit. So, arguments that larger sizes require more cloth don’t work. Instead, what everyone does is look at absolutely the maximum they think they can get away with charging. Then they charge that.

Hey, that’s capitalism, every producer of absolutely everything really is out to screw you. It’s markets which temper this. So, someone realises that there’s loads of fatty lardbuckets average sized British women out there looking for clothing more attractive than a Soviet potato sack circa 1955. They go make and sell them and make a fortune doing so. They really do set out to screw those fatty lardbuckets average sized British women. And they do screw them – unlike anyone else to hear the complaining.

Then other manufacturers spot those profits and copy what they’re doing. Prices fall, the range available expands, everyone – other than the original manufacturer – is happy. That’s just how the system works. It’s also how it’s supposed to work, it’s all in Adam Smith.

If New Look can get away with charging higher prices to fatty lardbuckets average sized British women then this tells us that there aren’t enough plus sized ranges out there with decent looking clothing. And the fact that New Look can charge higher prices is what will create the competition and cure the problem.

No, really, markets do in fact work. Which is why we’re not all in Soviet potato sacks, you know, the place which abolished markets and the price system?



Posted: 22nd, May 2018 | In: Money, News, The Consumer Comment | TrackBack | Permalink