The Remaking Of Brand America
WAS 9/11 a cathartic moment in American history? Brand America reborn:
There’s no way to put this delicately, so I won’t: America’s global image is in the crapper. Last year, the BBC World Service conducted a poll of over 26,000 individuals in the world’s 25 largest countries and found that more than 52 percent thought the U.S. had a “mostly negative” influence on the world. Fifty-three percent of respondents to a survey by the Chicago Council on Global Affairs felt America could “not be trusted.”
Which means that, on top of everything else it represents, the current presidential election is something like an ad agency review — a chance to put a set of potential stewards for “Brand America” through their paces, to see the creative and strategic directions in which they’d take our product.
Can the Race For The White House rebuild America’s profile overseas? And do Americans care if it does?
March 4th, 2008 at 3:13 pm
Worldwide hatred of America is a fact of life .. yet every scumbag in creation is trying to get into that country (with difficulty, except for mexes) .. so all come into UK 2with ease. Ya donna need a poll to find that out!
March 4th, 2008 at 7:56 pm
Quite right Mick. People hate us but cant wait to get here.
When I was offered a job here my feet barely touched the ground as I sprinted to Heathrow and flew awaaaayyyy!!
Now I’ve become a card carrying American I dont give a toss if the world likes us or not, that seems to be the general attitude here.