This Time It’s The Kevin Keegan Brand
KEVIN Keegan is returned to Newcastle United football club.
Keegan’s name harks back to another era in which footballers would appear in Shoot! magazine to tell us what their favourite colour was and how their wife Ann works as a nurse. They would then lean on their new Ford Capri.
When he wasn’t doing sit ups on Superstars, Keegan was advertising a scent, the proletariat Brut 33. “Good workout today, ‘Enry!” said Kevin to Henry Cooper… “And after a good workout … “said Henry “… nothing beats the good smell of Brut!” said Kevin.”
“Brut 33 - the deodorant with muscle!” The Hai Karate gig always eluded Keegan. But he refused to dwell on it.
In those days male grooming was simple. No men’s fragrance. This was aftershave. A wash with cold water, a tug and pull with a soap on a rope before a manly drenching in Brut.
Keegan did venture into pop music. Head Over Heels in Love, written by Chris Norman and Pete Spencer, was released on 9 June 1979, and peaked at number 31 in the UK charts. He released a second single, England, on his return to England from Germany, but it failed to chart.
Keegan also sang on This Time (We’ll Get it Right), which was the Official England World Cup Squad in 1982. The song did better than the football team as it reached number 2 in the charts.
But the songs were novelty, a bit of fun, and not serious attempts at celebrity. Now he’s returned to a club that bought into the Keegan dream, the Keegan brand. Only it’s looking dated and desperate, the hero coming back for last hurrah…











January 17th, 2008 at 9:50 am
Kevin Keegan - the Magpies hero - L&L&LOL
rotfl
LMAO
January 17th, 2008 at 9:52 am
still laughing …
January 17th, 2008 at 10:02 am
and still laughing
January 17th, 2008 at 10:10 am
Ha ha ha ha ….
January 17th, 2008 at 10:16 am
te he he he he he hic
January 17th, 2008 at 10:40 am
You lovin’ it, just luvin’ it
January 17th, 2008 at 10:50 am
yes sireee - i’m luving it - ha ha ha ha - good job i got the armchair out or i’d be on the floor now. ha ha ha
January 17th, 2008 at 11:01 am
Noseycow-
Kevin Keegan= Magpies Hero number two!!!!!
See below link for hero number one or are they one of the same person and Kevin was taking to the stage for his welcome home party!!!!
Mr Matty text me yesterday with the breaking news. Quote, “he is cumin home, the Messiah is returning and wots fur tea pet?” Being a Makem and him being from the darkside my reply was “whoop a dee feckin doo and shit wi sugar on.”
http://uk.youtube.com/watch?v=puA73Ylm5Pk
January 17th, 2008 at 11:09 am
matty - i’m a makum too !! small world - I just loving this ha ha ha ha
January 17th, 2008 at 11:12 am
matty that clip - was fantastically funny - must be a magpie fan
anorak - still laughing
January 17th, 2008 at 11:20 am
Noseycow-Cue for a song- It’s a Small World After All!!
Hope Buzzcocks brings out a Keegan Tribute Rap!!!!
Ahhh, Buzzcocks true Geordie legend,
ha, ha , ha!!!!
http://uk.youtube.com/watch?v=oPWzLQn53V0
January 17th, 2008 at 11:27 am
matty - where do you get them from - hilarious
January 17th, 2008 at 11:29 am
actually am a long distance makem - parents both from sunderland. I remember as a kid going to visit an uncle who’s accent was so broad that he had me convinced he was speaking russian! lol
anorak - still laughing te he he he
he he he he
January 17th, 2008 at 11:35 am
Noseycow-Youtube - search Buzzcocks Cramlington. Pure gold viewing for any Makem!!!! Hope you aren’t easily offended though, Buzzcocks Message is a proper cush, belta link on youtube!!
Due to Buzzcocks having a limited vocabulary as far as the English language goes make sure your daughter is away from the computer when playing the videos!!!
http://uk.youtube.com/watch?v=ceToY2ZbeH4&feature=related
January 17th, 2008 at 11:45 am
matty - they also have limited access to a dentist by the look of it
anorak- still loving it - and will do all day - and the next - and especially the end of season when they end up playing at leicester city (if they manage to stay up)
ha ha ha he he he
sorry - matty but this story has tickled me
January 17th, 2008 at 12:29 pm
he he he he
off to clean the toilets now he he he …
January 17th, 2008 at 1:06 pm
one cleaned
te he he he
he he he
January 17th, 2008 at 1:14 pm
Kevin Keagan now is it?

Is Henry Cooper still alive? He could probably manage Newcastle as well as Kev can.
Well never mind, at least he isn’t at Arsenal, in that event I would have to fly back to the old country and murder him.
January 17th, 2008 at 1:22 pm
Keegan given the job to manage Newcastle………another example of the sad state of English football.
January 17th, 2008 at 1:42 pm
david / john
no its very very very funny IMO
cheered me up no end - in case you haven’t noticed
January 17th, 2008 at 3:03 pm
David 18- Keegan manager, Cooper assistant manager, Shearer????? Shearer , personality coach!!!!
Great smell of Brut, splash it all over, good at covering the smell of shite!!!!
Toon football is so shite I don’t even think Brut could mask the smell, could have done with some at Old Trafford at the weekend, ahhhhhh bless!!!!
http://uk.youtube.com/watch?v=Xf-4Gbqyni4
January 17th, 2008 at 4:53 pm
i detected a little bit of the green eyed monster in your post there matty. Hope your not a poor sunderland fan. Na they dont have pc’s, unless you been to the toon on the rob.
a.w.j171655
January 17th, 2008 at 5:02 pm
toon john- oh my god , you’re not Mr Matty aka Sid the Sexist are you? If so I have been rumbled, one for having a go at the dark side( his side) and two for being on Anorak instead of doing my chores? If it is you , sorry Mr Matty boss man and in reply to your text ” wot’s fer tea pet?” Lamb casserole!!!
January 17th, 2008 at 5:14 pm
And no I havn’t wasted good money on lamb for me and the bairns. I know how much you need to pay the toon for the extortinate prices they charge for a season ticket so me and the bairns are having Spam.
http://uk.youtube.com/watch?v=ITeuaqcpckc
January 17th, 2008 at 5:43 pm
Matty…. I’m not against the idea of Kev as Toon manager, since I’m an Arsenal supporter I think it’s a fine idea.
And if he fails and Henry Cooper cant do it, maybe Brian London or Jack Bodell could give it a go. If fact, a heavyweight boxer might make a good manager. He probably wont know much about football but he could enforce discipline.
Knowing your manager could knock you senseless with one mighty blow would do wonders for the attitudes of some Toon players.
January 17th, 2008 at 7:46 pm
Strange you say your an arsenal fan i thought all cockneys supported man uuu. and as for nosey cow 9 million for that clown gordon 5 mill for a geordie reject in chopra how many goals has he scored this season ,you should keep your own house in order, before you start attacking others.
January 17th, 2008 at 7:47 pm
David 25- as a Gooner, surely the Toon are not a threat. Keegan is a character, respect, same as Sir Bobby, double respect! Only thing I have a problem with is the graft the 1st team put in . They play , most of the time, like a Sunday morning league team. No fire, no passion, no fear of the failure. They pick up the wages , play the play boy and take the PISS, much to my enjoyment and much to Mr Mattys annoyment!!!
Only time I’ve been in St James Park is with a friend from “that London “to watch the Gooners, got throw out after 20mins, along with a Gooner, not my fault even though I was chanting , Super Kevin Philips. Only wished I had my Makem top under the Gooner top.
What fun!!!!!
January 17th, 2008 at 9:59 pm
Hard not to like Keegan - but there is no going back. He came second. Will he improve on that. Will Newcastle win the league? No
January 17th, 2008 at 10:25 pm
Anorak 28- words of a true Makem wanabee!!
walk on the light side, not the darkside!!!! :0
January 18th, 2008 at 1:16 pm
Not all Londoners are cockneys Toon John, I’m from NW10 no cockneys there.
January 19th, 2008 at 9:04 pm
he he he -
sorry - couldn’t resist it
February 23rd, 2008 at 1:40 pm
Hey Mr Anorak I must correct you …Kevin Keegans 1st venture into pop music was much earlier than 1979 as you stated.I have a DEMO copy of It Ain’t Easy/Do I Know You which was recorded prior to a release date scheduled for 17/11/1972 on MAM records (MAM89) .Regards Ray