Bad Science: The Bikini Effect
BIKINIS can make you mad:
Bikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.
In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test). After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.
Picture: The future perfect
June 16th, 2008 at 10:37 am
Bikinis make me mad
June 16th, 2008 at 11:27 am
Great research indeed. We are astonished by the results!
June 16th, 2008 at 12:01 pm
…and the point of all this was….???
June 16th, 2008 at 1:09 pm
3 Dairy
The point is power - Ve now know how to control men
I don’t think that the consumer researchers have figured women out yet?
June 16th, 2008 at 2:23 pm
Agendawide
Women have known how to control men since the dawn of time… remember Adam?
June 16th, 2008 at 6:14 pm
5 Noseycow
Knowledge of good and evil is ok but getting kicked out of Eden (without a bikini) makes me think women need a little controlling too, if only the consumer researchers knew how
I wonder what effect figleaves have ? I think of Paradise of no interest to consumer researchers and consumers.