Carol Voderman And The Market For Celebrity Talent
CAROL Vorderman is worth what the market can stand:
But between them, Vorderman and the TV station have proved there is a market in talent – a fact the BBC’s trustees failed to grasp in their report on stars’ pay in June 2008. They concluded that performers like Jonathan Ross are not paid more than the market rate – even though the BBC won the auction for him by outbidding rivals.
The trustees did not realise that with so few buyers of talent (and C4 now proving it cannot bid with the big boys) the BBC is the market. And it did not realise that an employer creates the value of its stars by giving them formats and exposure – just as Channel 4 created much of Miss Vorderman’s value.
The Countdown experience should teach the BBC that wages go down as well as up. It is a lesson for boardrooms too.
The celebrity league table.
More Vorderman
Posted: 2nd, August 2008 | In: Celebrities, Money, TV & Radio, Twitterings Comments (2) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
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August 4th, 2008 at 1:52 pm
I’d just like someone to give ME an exorbitant amount of money for doing very little - I am sure I’d be very good at it….
August 3rd, 2008 at 12:24 am
Yeah! Well said Anorak!
So wrap up Miss Vorderman! Wind your chubby neck in!
Give some respect to tjose that gave you the exposure!
You can be replaced with a two-quid calculator and a young pretty thing like me!
So fuck off - I am going for your job! You ungrateful witch.
You are not Axl Rose or Sharon Stone - You can be replaced! ……….
EXTERMINATE! EXTERMINATE! EXTERMINATE!
Must just mention that footballers and other well-known and well-loved TV people should be paid exorbitant amounts of money if exorbitant amounts of money are being earned by the people who are only making exorbitant amounts of money because of the people like Jonathan Ross - who are making them the exorbitant amounts of money!