Earth Hour Campaigners Win Flights To Cannes
CAN anyone guess what happens when your anti-global warming film wins a prize?
Adrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year.
Their campaign:
Singleton Ogilvy & Mather, Sydney has created a 15 second TV ad supporting Earth Hour, a WWF initiative (created by Leo Burnett, Sydney) that encourages people to turn their lights off for one hour, helping reduce carbon emissions.
Did they save enough to offset the trip? It’s a round trip, right?
July 20th, 2008 at 2:57 am
It’s good to see our friends in advertising gorging at the trough of Global Warming.
I’m off to increase my stocks of incandesant ( proper ) light bulbs against the day when they cease to be available; but I don’t pretend to care.
Scene at B & Q three years hence
Doris ” I can’t find light bulbs anywhere ”
Ethel ” Oh, I know. ”
Doris ” It’s like they’ve gone out if fashion ”
Ethel ” I got some of them new ‘Ecnimy’ ones, but there never as good, funny shape for a start. ”
Doris ” Oh, I know, all dark and that…better than nothing I suppose”.
July 20th, 2008 at 4:23 am
And precisely what is wrong with doing this by web-cam?
Why do all the Al Gore types have to ‘be there’ in person?
Are they unable to feel recognised and fulfilled without standing on a podium?
Walk the walk instead of just talking the talk and people will respect you far more.
And that means you Mr. Brownie - He who travels in the wake of Tony Fairy-Blairy.
July 20th, 2008 at 4:02 pm
They can’t see the wood for the trees.
July 20th, 2008 at 4:42 pm
Only one hour….. that makes me an eco hero, I turn mine of every night for about 8 hours.