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Breast Cancer awareness advert features real breasts poking through a billboard

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Breast Cancer awareness advert features real breasts poking through a billboard

THE advert for the Associação da Luta Contra o Câncer in Mozambique uses real women to push their real breasts through glory holes and have them felt by other real women. You might suppose that this is a selfless act of education by the boobs’ owners who are suffering from breast cancer and want to teach other women what the disease feels like. But that would be wrong. These boobs are just healthy breasts waiting to be ‘examined’.

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Posted: 22nd, December 2011 | In: The Consumer | Comment