WANSTEAD’S Upbeat Community Choir have won top prize in the British Cheese Board’s hunt for a national anthem for Cheddar. The contest was to find who could create the best alternative words to God Save the Queen, Land of Hope and Glory or Jerusalem. Whenever a packet of cheese if opened, consumers will hear the strains of Jersualem and be expected to stand to attention and sing along.

The aim, of course, is to promote the cheese and boost sales. But there is an easier ways. Just sponsor a scientific reprot that proves cheese does not cause cancer. Then compare the results to the myriad other things that do. Sales will soar.

YouTube link.

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