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Daily Mail duped by fake snow over Lutterworth Leicestershire

THE Daily Mail has been duped into publishing a story about the BBC. The Mail received a photo purporting to show a screen grab of snow in Lutterworth Leicestershire. There was no snow. BBC viewer Shanda Lear does not exist. It was a fake produced by Jody Kirton of Flex Media to test the theory that the MailOnline posts any old crap, and hang the research.

The Mail’s Simon Tomlinson took the bait. He writes:

It was meant to draw attention to the heavy snowfall which has started to blanket parts of the UK. But when a viewer’s picture was shown on BBC News, all eyes were quickly diverted to the rather illuminating name of the person who sent it in. Below the scene of snow-covered cars along a misty street in Lutterworth, Leicestershire, the name Shanda Lear popped up, much to the amusement of those watching.

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Posted: 2nd, February 2012 | In: Reviews | Comments (4)