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Racism in the 1930s: Darkie toothpaste

IN 1933, Taiwan toothpaste makers the Hawley & Hazel Chemical Company created Darkie toothpaste. It was to become Darlie.

What the adverts didn’t reveal was that before experimenting with Darkie, the man on the box was whiter than a Klu Klux Klansman’s bikini line.

darkie toothpaste

More branded racism here.

 

Spotter: Collectors Weekly

Posted: 20th, June 2013 | In: Flashback, The Consumer | Comment