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English football club mottos: the Latin, the motivators and the downright crap

NEWS that Everton Football Club™ has decided to modernise its historic badge, and in the process jettison its famous Latin motto, has caused not altogether unpredictable outrage among the Goodison Faithful ™.


The motto in question translates as ‘Nothing but the best’, so the timing of its retirement is unfortunate, coinciding as it does with a period of uncertainty following the departure of the ‘Moysiah’ to Old Trafford.

All of which begs the question of whether some other long-established club mottos and slogans are fit for purpose in the modern game. A select few still favour the classical Latin, so we will consider them first.

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Posted: 4th, June 2013 | In: Key Posts, Sports | Comment | Comments RSS feed:RSS 2.0