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Posts Tagged ‘Fun Theory’

Swedish Fun Theorists Turn Stairs Into Keep-Fit Piano

fun-theoryFUN Theory sounds like science’s trendy vicar. And while putting the fun in keep-fit makes any right-minded person reach for a Mars bar, the piano stairs ay Odenplan Station, Stockholm, are, well, fun.

“Can we get more people to choose the stairs by making it fun to do?”

Well, yes. But you can make everyone use the stairs by breaking the escalator.

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.

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Posted: 9th, October 2009 | In: Strange But True | Comment | Comments RSS feed:RSS 2.0