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Posts Tagged ‘gym’

Great ads: Sheffield’s TNT Transform Gym finds truth in advertising

GYM advert of the day: Sheffield’s TNT Transform Gym. Who needs a big budget?

best gym ad of the day


Spotter: Charlotte Cramer

Posted: 22nd, September 2013 | In: The Consumer | Comment | Comments RSS feed:RSS 2.0

The pill that replaces going to the gym

OH, joy. They’re developing a pill in Florida to replace the gym:

The more encouraging of the new studies, which appears this week in Nature Medicine, expands on a major study published last year in Nature. In that study, researchers at the Scripps Research Institute in Jupiter, Fla., reported that a compound they had created and injected into obese mice increased activation of a protein called REV-ERB, which is known to partially control animals’ circadian rhythms and internal biological clocks. The injected animals lost weight, even on a high-fat diet, and improved their cholesterol profiles.

Unexpectedly, the treated mice also began using more oxygen throughout the day and expending about 5 percent more energy than untreated mice, even though they were not moving about more than the other animals. In fact, in most cases, they were more physically lazy and inactive than they had been before the injections. The drug, it seemed, was providing them with a workout, minus the effort.

Richard Gunderman considers:

[W]e would recoup even more time than the two hours we actually spend on exercising. Think how many minutes we spend every week just talking ourselves into it, getting dressed for it, and driving to it. And what about all the after-exercise time – driving back home, showering, getting dressed again, and then sitting in the easy chair contemplating how tired and sore we feel or congratulating ourselves on what good care we take of ourselves.

Driving to the gym…

File that under first world problem, Richard.

Posted: 19th, July 2013 | In: Technology | Comment (1) | Comments RSS feed:RSS 2.0

New Yorker sues for slipping on “foreign white substance” at gym

MARC Moskowitz says he slipped on a “foreign white substance” on the floor at the Bally Total Fitness gym on E. 55th St., New York City.

Mr Moskowitz blames the gays.  In his lawsuit filed at the Manhattan Supreme Court, Mr Moskowitz, 66, says the place is known for “cruising and lewd behaviour”, that homosexual action is “commonplace at the steam room, sauna and locker rooms. As a result of the aforementioned activities, there was bodily fluids and other evidence of sexual activity wherever it occurred throughout the gym.”

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Posted: 21st, June 2013 | In: Reviews | Comment | Comments RSS feed:RSS 2.0

Biking Boofheads told to stop bragging about sex lives


IN Brisbane, Australia, Tennyson Ward councillor Nicole Johnston has started a petition. She wants Brisbane City Council to erect signs commanding cyclists to keep the noise down. A local woman explains the problem to the Courier Mail:

”It’s a big issue, I get contacted on a weekly basis about the noise… Some of it’s what they got up to the previous night and how drunk they were and who they shagged…. Maybe a resident said something to him but every day at 6am you could hear him yelling out `wanker!'”

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Posted: 16th, April 2013 | In: Sports | Comment | Comments RSS feed:RSS 2.0