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DHL Promotes Itself On The Back Of Injured Jules Bianchi

MARKETING Watch looks at DHL’s reaction to Jules Bianchi, who remains ina  life-threatening condition after crashing in Japanese Grand Prix. DHL  is trawling for ‘Likes’:


Screen shot 2014-10-06 at 13.39.14



DHL clear up the horror:


Screen shot 2014-10-06 at 13.42.59


Of course it wasn’t.



Posted: 6th, October 2014 | In: Sports | Comment