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White Rapper Kreayshawn Aims To Be The Marketable Amy Winehouse

CAN the self-aggrandizing artist known as Kreayshawn – aka Natassia Gail Zolot – become a brand on the strength of one song?

The Oakland-based white (tick) female (tick) rapper (tick) has signed a $1 million recording contract on the strength of one self-released single.

She’s 5-foot, 1-inch. She has brightly coloured tattoos. She wears pumps on her feet. She is petite. She gives good copy. Indeed, dear readers, you are watching the birth of Amy Winehouse 2 – the one you can hang in the showroom and flog to death. Wino never did get her own range of knickers and perfumes.

Kreayshawn is is wearing her sunglasses indoors when Women’s Wear Daily meets her.

A film school dropout who has lived in Oakland, Calif., for half her life, Kreayshawn launched her rap career in earnest on a Monday in May with a music video on YouTube. The song “Gucci Gucci” — an infectious swipe at unoriginal girls in fancy clothes: “Gucci Gucci, Louis Louis, Fendi Fendi, Prada” — caught fire. Filmed on and around Fairfax Avenue in Los Angeles, the amateur though impressively polished video presents a fantasy of the artsy West Coast twentysomething life. Boys on skateboards pass blunts around; tattooed girls in improbably glam thrift-store outfits wave their cell phones and boxes of cigarettes around on the street. It was a hit.

Ker-ching!

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Posted: 2nd, August 2011 | In: Music | Comment