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Virgin and Waterstone’s say Hitler’s Mein Kampf is ‘recommended reading’ at Christmas

MEIN Kampf, the book by one-hit wonder Adolf Hitler, is said by Waterstone’s to be the “perfect present” for Christmas. Is Waterstone’s just in tune with its readers in Huddersfield, West Yorkshire,  giving them the “essential read” that appeals to their prejudices and likes? Is this a reaction to customer feedback or just Waterstone’s attempt to spread the word? The Virgin Megastore has a similar policy in Bahrain, where Mein Kampf is recommended reading to the country’s many unenlightened bigots. Does Richard Branson need the money? Is consumerism so cynical?

Says a Waterstone’s spokesman:

“A customer spotted that one shop had used a seasonal point-of-sale wraparound promoting the book as the ‘perfect present’. Obviously this was not an appropriate thing to say about Mein Kampf. We apologise for the offence caused and will communicate with all our branches at the earliest possible opportunity to remind them of the sensitivities surrounding our stocking of Mein Kampf.”

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Posted: 24th, December 2011 | In: Key Posts, The Consumer | Comments (2)