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Nuts Relaunches As Magazine Full Of Babes, Girls, Women And Strumpets

NUTS magazine has been in the doldrums. It sells well, but sale are 20% down to 142,212 year on the year. What can the publishers IPC do to reverse the magazine’s fortunes? Well, they commissioned logs of market research. This research went on for six months. And the results are in. As the Guardian reports:

Nuts is sticking to its tried and trusted formula of girls, humour, cars and sport.

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Posted: 16th, August 2011 | In: The Consumer | Comment