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Understanding The Daily Mail Project

BEN Goldacre sees hoq the Mail, like all good middle-class sods, has it every way it can get it:

I am Health Book Of The Week in the Daily Mail (and after all the mean things I’ve said about them). To me this says a great deal about the strangeness of the Daily Mail project – barrages of nonsense, interspersed with occasional moments of incongruous clarity. This phenomenon, for me, reached its pinnacle in their front page article on how miracle pixie dust made a man’s finger grow back. You will remember that this story was nonsense. After all the front page excitement, hidden away at the very end of their article, was a quote from someone who actually knew about this stuff, who said, quite simply, that the papers entire front page story was all cock. Brilliant, strange, and oddly endearing.

The Mail – if they will read it, they will write it…

Posted: 30th, September 2008 | In: Reviews | Comment (1) | Comments RSS feed:RSS 2.0