Habitat Opens New Store In Iran By Twitter

HABITAT is like Ikea in wood. And the furniture store is on Twitter. But if any companies are looking to use social networks to reach their customers and attract new ones, this is pretty much a masterclass in how not to do it.

1. Open a Twitter account.

2. Twitter about the, er, riots in Iran.

3. Anyone found Maddie yet? If she’s still news, Twitter that too…

As she says:

Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh. I found these on Twitter Search:

Anorak

Posted: 22nd, June 2009 | In: Technology Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink