Deconstructing Hillary Clinton
MARK Lawson on that Hillary Clinton Sopranos video:
So weird and self-referential that it makes the films of David Lynch and Tim Burton seem like A-B storytelling, the piece marks a significant tuning point in the history of campaign commercials. In the past, candidates’ films have been aimed at television and featured a simple message - the other guy will blow up the world or release black rapist-murderers from jail - intended to be understood by a tired, distracted voter already half-pissed on beer.
Now, as America approaches its first YouTube and MySpace election, the aim is to make ironic, layered films which can be downloaded on to iPods or phones and deconstructed in coffee-shops and chatrooms