Anorak News | It’s A Dung Deal

It’s A Dung Deal

by | 7th, August 2002

‘ALL out of cow dung? Got a heap of dung, but it smells bad? Then we’ve got the product for you.

An Indian dairy firm has started marketing instant Holy Cow Dung to help urban Hindus perform their rituals properly.

Agri Gold, based in Andhra Pradesh, collects fresh dung from its dairies before processing and packaging it and selling it in cities, where cows are scarce.

The manure is mixed with camphor, turmeric and sandalwood paste to improve the smell, making it easier for Hindus to perform their traditional ritual of sanctifying places of worship by sprinkling them with a mixture of cow dung and water.

The company chairman, Mr V R Rao, told the Deccan Chronicle the new product had been an instant hit. ‘

Posted: 7th, August 2002 | In: Tabloids Comment | TrackBack | Permalink