Anorak News | Alex Cleans Up

Alex Cleans Up

by | 20th, August 2002

‘ALEX from Big Brother is busy cleaning up as a result of his new-found fame, cashing in on his notorious fastidiousness with a new television ad.

Next in line to feel Alex’s wrath

In case you haven’t seen the ad, OK! describes it in detail and we are happy to repeat this service for any of our own readers who haven’t yet had the pleasure.

It all plays on the famous BB incident in which the Essex model freaked out upon discovering that fellow housemates were urinating in the shower.

We think that we see Alex repeating the deed himself, until the camera pulls back to reveal that the jet of liquid spurting from Alex’s groin is… Domestos!

And he turns around and mimes to That’s The Way (I Like It), the song with which he became synonymous after the famous Seventies disco that thrilled the nation.

It’s all very amusing and clever, but a slightly odd idea for a story – after all, aren’t ads normally kept separate from the main body of a magazine?

OK! clearly thinks otherwise: in next week’s issue it promises to show ”Alex looking totally sexy in another ad campaign – this time for hair gel giant Schwarzkopf Professional”.

Watch this space.

Posted: 20th, August 2002 | In: Reviews Comment | TrackBack | Permalink