Anorak News | Jingle Smells

Jingle Smells

by | 18th, December 2003

‘WHAT is the essence of Christmas?

Researchers investigating the issue have found the three ingredients for a perfect Christmas are candles, carols and mulled wine with cinnamon.

Professor Brammer, who led the research, says that combinations of experiences had a much bigger impact than any smell on its own.

”It’s called the cocktail effect, and its well known in multisensory studies,” he said. ”None of the sensations were thought of as very Christmassy on their own, but in combination it was a different story.”

Now add the smell of a damp churchÂ…’

Posted: 18th, December 2003 | In: Strange But True Comment | TrackBack | Permalink