Anorak News | Size Matters

Size Matters

by | 2nd, September 2004

‘IN light of the Express’s news that the hour-glass figure has had its day, the paper’s more sluttish sister, the Star, leads with news of Jordan.

The Price is right

While Simon Cowell wants the mod-el to front a new Saturday night TV show, we employ her services to illustrate the truth of the Express’ story.

And who more typical of British womanhood than Jordan to show how the shape of British women has changed over the years?

According to a National Sizing Survey, the waistline of British women had grown by more than six inches in the past five decades, expanding from 27.5in in 1951 to 34in today.

The average bust size is now 38.5in and hips are 40.4in, both a full 1.5in rounder than those on 1951 woman.

But that should not be all. Something has been omitted. And, happy to help the Government wherever and whenever we can, we note that the average cup size is now a teapot-sized FF.

And that’s an important thing to bear in mind, given the Mirror’s news that millions of British women are wearing the wrong sized bras.

Which? magazine sent eleven women aged between 22 and 81 to a range of stores to be measured for bra.

Of the 75 sizings, the magazine was as horrified to learn as we are that only six bras fitted well and 59 were poor.

The figures were then poured over by David Morris, contour fashion lecturer at Leicester’s De Montfort University.

And he says: “A well-fitting bra is a feat of engineering. The cups, wires, straps and underband use dynamic tension to support the breasts. They’re not just cushion covers.”

That they are not, as one woman guinea pig can attest. “When I lifted my arms up,” says she, “my breasts fell straight out of the bra.”

This is clearly no good at all – so we feel we owe the poor woman an explanation.

The bra in question was in fact the Anorak Comfi-Bra (Celebrity Edition), created in response to the many requests we received from soap stars, pop singers and glamour models who crave press exposure.’

Posted: 2nd, September 2004 | In: Tabloids Comment | TrackBack | Permalink