Not Newsworthy
‘HERE is the news, brought to you by nice hair, straight white teeth and a smouldering set of bedroom eyes.
”Bong! Natasha Kaplinsky wears new jacket. Bong! Fiona Bruce has eyebrows waxed…” |
At the Hay-on-Wye literary festival, a balding man of middling years has complained that there are some real lame brains reading the news.
Describing one unnamed male presenter as a real dumbo, the man said that reading the news is the only job which actually requires no talent at all.
This is cleanly bunkum, and other jobs estate agent, ringtone provider and being Shane Richie require just as little skill as being able to read an autocue.
But Michael Buerk, for it is he, the newsreader who left his desk at the BBCs Ten OClock News two years ago, says that todays news robots are paid too much for performing so simple a task.
The Times says Andrew Marr (£150,000 a year plus book deals) the BBCs outgoing Political Editor, agrees. And John Humphreys (£150,000), the dull, self-important voice of BBC Radio 4, says newsreading requires no brain.
But in what the Telegraph terms the shoot-out in the autocue corral, here is the lilting, chipper voice of the good guy, the young gun who will run the decrepit old varmint out of town.
Hes Krishnan Guru-Murphy, the boy wonder whose name sounds like the title of a Spike Milligan ode, telling the Times that what he does is really important and really hard.
This isnt Jackanory, this is the national news, and it requires something more than a brainless vessel with a winning smile and a colourful tie.
Guru-Murphy, whos, apparently, tipped to replace Sir Trevor McDonald (£800,000) at ITV, explains: It might not be rocket science reading the news but there are few people who can both engage a large audience and hold the bulletin together in a crisis when all hell breaks lose.
Like when the autocue breaks and the newsreader has to start singing…
Paul Sorene is the Anorak’
Posted: 7th, June 2005 | In: Uncategorized Comment | TrackBack | Permalink