Anorak News | The Google Owned Internet Is Not So Great Says eBay

The Google Owned Internet Is Not So Great Says eBay

by | 16th, June 2007

HOW long before the Internet is known as the Google? Big business is watching you

There was encouraging news for the growing army of Google-haters yesterday when a leading internet advertising researcher suggested that the search engine’s stranglehold on online promotions was looser than he had expected.

Bill Tancer, a research analyst at Hitwise, the internet research firm, said that eBay’s decision to pull all its advertising from Google in the US had had only a small impact on the “traffic” flowing from the search engine to the online auctioneer’s site.

Some 9.6 per cent of eBay visitors came from Google on Tuesday, the first full day that the boycott was in effect, compared with 10.6 per cent on the previous Tuesday, Mr Tancer said.

“Before I pulled the data, I was expecting a bigger drop given the drastic removal of sponsored listing ads by eBay,” he said.

Time to spend your money on something wholesome and worthwhile – like Anorak…

Posted: 16th, June 2007 | In: Reviews Comments (3) | TrackBack | Permalink