Anorak News | ITV Says To Tycoon Peter Jones: “You’re Fired”

ITV Says To Tycoon Peter Jones: “You’re Fired”

by | 28th, June 2007

peter-jones.jpgTHERE was always something incredibly annoying about the panel on the hit TV show Dragon’s Den; those self-satisfied, smug multi-millionaires passing judgement on contestants.

One such ‘dragon’, the charisma-free entrepreneur Peter Jones, loved being centre of attention so much that he decided to front a new ITV show all of his own. It’s called Tycoon.

And the show, which is nothing more than a carbon-copy of The Apprentice, has failed to attract the kind of viewing figures that Sir Alan Sugar and Co. achieved.

Indeed, after opening with a paltry 2 million viewers last week, Tycoon, which is produced by Jones’ own company – Peter Jones TV – managed to attract only 1.9 million on Tuesday.

ITV have decided to move the show from its prime 9pm slot to a 10pm backwater on Monday, as well as halving the running time to 30 minutes.

Bitter as it might sound, one can’t help but smirk at the failure of the show. Rule No. 1 of being a success in business – don’t make a fool of yourself on a flaccid, tinny copy of another product.

Posted: 28th, June 2007 | In: Money Comments (29) | TrackBack | Permalink