Anorak News | Online PR: Next From Tesco, The English Dentist

Online PR: Next From Tesco, The English Dentist

by | 9th, November 2007

TESCO in America. The supermarket giant has opened its first store in the United States.

Residents of the Los Angles neighbourhood of Glassell Park are now able to buy British ready-meals made. In the land of smart juice, fresh beer and sushi so fresh it come with side order of krill, America will be turned on to the delights of readymade spaghetti Bolognese with four types of cheese.

Over there, Tesco is operating under the cloak of Fresh & Easy. Its website offers:

For a fresh&easy™ approach to dinner try our hearty Beef Lasagna. Made fresh in our very own kitchen, our lasagna is layered between sheets of fresh pasta, ground beef in a savory tomato sauce, ricotta cheese, and topped with a rich bolognese sauce and shredded mozzarella cheese. Make our lasagna a quick and complete meal by adding our Caesar Salad, Ciabatta loaf, and a bottle of our Big Kahuna Cabernet Shiraz.

That’s right. Tesco is offering weight-obsessed Californians pasta (carbs), bread (more carbs), red meat, cheese and booze in one meal.

Good luck with that PR onslaught. We await the arrival of Tesco America’s in-house English dentist with interest…

Posted: 9th, November 2007 | In: Online-PR Comment | TrackBack | Permalink