The Britney Spears Economy
BRITNEY Spears is said to have earned a $125 million fortune. She rakes in around $737,000 a month. And she makes money for lots of others, too:
A Britney photo garners anywhere from $250 (for a run-of-the-mill shot of her at Starbucks) to $100,000 or more.
The photo agency X17, which has a team trailing her 24-7, estimates that Britney accounts for 30 percent of its revenue: It sold $2.5 million worth of Britney photos in 2007 alone, including $500,000 for its exclusive Bald Britney pics. Competitor Splash News says that Britney accounts for 10 to 15 percent of its business, boosted this year by $200,000 for photos of Britney in a hot tub.
All told, Britney probably makes up a full 20 percent of the paparazzi business.
And:
A celebrity tabloid with Britney Spears on the cover sells 1.28 million newsstand copies, some 33 percent more than the average. Between January 2006 and July 2007, Britney was a cover subject of People, Us Weekly, In Touch, Life & Style, OK!, or Star a total of 175 times in just 78 weeks. During that period, newsstand sales of issues with her on the cover amounted to a staggering $360 million.
Posted: 23rd, January 2008 | In: Celebrities, Money Comments (6) | TrackBack | Permalink
