Susan Boyle Saves ITV And The Economy
SUSAN Boyle Watch: In which Susan Boyle saves ITV and the economy…
All-singing ITV hits the high notes again – Perhaps it’s the Susan Boyle effect. More likely it’s the analyst effect. Either way, ITV is on song. Fresh from a strong rally on Wednesday after Goldman Sachs analysts published upbeat forecasts for the media advertising market, the broadcaster surged again to register its biggest single-session gain in almost eight weeks – Peter Taylor, Daily Telegrpah (May 28, 2009)
Following:
ITV fails to cash in on the ‘hairy angel’ – Britain’s Got Talent finalist Susan Boyle has become an internet phenomenon. But ITV and the independent production companies behind the primetime show have singularly failed to cash in on the ‘hairy angel’s’ success.
So far clips of the singer’s debut performance belting out the Les Miserables solo I Dreamed a Dream have racked up more than 200m hits on YouTube, turning the 48-year-old Scot into an overnight sensation.
Yet it says everything about ITV’s bad luck – or lack of financial acumen – that it has been unable to convert that avalanche of internet traffic into much-needed advertising revenue – Ian Lyall, Daily Mail (May 26, 2009)
The Susan Boyle Effect Cures The Recession
Financial Markets Rally On The Susan Boyle Factor
Posted: 29th, May 2009 | In: Money Comment | TrackBack | Permalink
