Anorak News | New AOL Logo Wants To Be Called The Aol Dot, Period

New AOL Logo Wants To Be Called The Aol Dot, Period

by | 23rd, November 2009

aol-logosREMEMBER when those TV adverts told us that America On Line was the way ahead for any Britons wanting to access and harness the wonder of the world wide web?

For a while it worked. And then you realised that AOL was charging you for stuff you could get for free, and that America was not the only country online. AOL begane to decline.

But now there are plans to make it mighty once more. We bring you the new logo for AOL. Ready… Set. Go!

AOL is to be…Aol.

In your face Google, msn, Twitter and more. Aol. is new, exciting and American. As  Tim Armstrong, Chairman and Chief Executive Officer of AOL tells us:

“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade.”


The New York Times quotes Sam Wilson, part of the team at Wolff Olins who creted the new logo:

That full stop stands for “confidence” and “completeness“. And you thought it mened “end”, “finish”, “over”?

Ms. Wilson says “AOL is the place to go for the best content online, period.”

A period is a full stop in US parlance. Or what Mr. Armstrong calls – ready? – “the AOL dot” because “the dot is the pivot point for what comes after AOL.”

AOL is making play to own the full stop. It’s a grammar land grab. The BBC has its name down for capital letters, The Daily Mail is going for the brackets and Anorak is making a play for the question mark.

It will be called the Anorak Q Mark and you can use it under license for 1p a go…

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Posted: 23rd, November 2009 | In: Money Comment | TrackBack | Permalink