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How The Sun Patronised Football Bloggers – And Failed

by | 16th, June 2010

ANORAK Publishing’s WhoAteAllThePies is doing great things – without The Sun’s patronising iPhone app. Ashley writes:

As part of its World Cup coverage, and to promote its sweepstake iPhone app, The Sun newspaper has been running a World Cup bloggers sweepstake. If you look at the sweepstake you’ll probably be impressed to find out how many high profile footy blog have agreed to be part of it.

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Except they haven’t. Whoateallthepies, who are Uruguay in the sweepstake – and in South Africa for the tournament – received an email which we subsequently ignored. Not because we hate The Sun or anything (from a journalistic perspective both the website and the paper are incredible IMO and I have several friends who work there), but we felt it was back to the bad old days when old media used to patronise blogs and use them for their own promotional activities.

So it was a great surprise to find Pies on the chart. There are apparently a lot of other blogs who haven’t given The Sun the go ahead either and you can read a lively debate about it here.

Personally I think it is pretty low of The Sun really to do this and would like Pies removed from the chart asap. Also The Sun ought to know better. There are several bloggers on the list whose instant word association with The Sun is Hillsborough, followed by Apology. It isn’t a clever thing to do to annoy those guys.

From my perspective the most interesting part is that The Sun promised to drive shed loads of traffic to the site. So far I am pleased to say that of the 60,000 people on whoateallthepies. tv in the last 24 hours only two have come from The Sun.

Cheers guys.

Note: On another note, Uruguay are doing pretty well:

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South Africa fans sit dejected in the stands after the final whistle



Posted: 16th, June 2010 | In: Sports Comment | TrackBack | Permalink