Anorak News | The Naked Mad Men Matchbox Barbie Doll Calendar

The Naked Mad Men Matchbox Barbie Doll Calendar

by | 18th, August 2010

TO raise awareness for Matchbox (and some they might not want), students Breno Cosa and Guilherme Souza, of the The Brother Ad School of Buenos Aires, merged the tried-and-tested medium of undressed women and cars. They bought some plastic Barbie dolls, got them naked and used them to advertise Matchbox in a way Pirelli would approve of.

Next stop, Mad Men the stop motion picture, with Christine Hendricks as you’ve never seen her before.

As a parody on the business of sex and consumerism, the calendar pretty neat. It made us look. But as an ad it’s a big fail. Mechanics like these girlie calendars, but mechanics are not usually eight-year-old boys or anally retentive middle-aged men collecting die-cast cars.

The target audience is missed. For the real petrol heads, there is Pirelli…

Pirelli Calendar 2010 (NSFW)


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Posted: 18th, August 2010 | In: The Consumer Comment | TrackBack | Permalink