PR’s nonsense speak on PR’s poor image, by Gerard F. Corbett
“IN order to appropriately and objectively quantify public relations’ value, we must have a simple, universal definition that distinctly encapsulates our work. Anything else will perpetuate the continuing confusion and misunderstanding that exists; much of it of our own making for overlooking the evolving role and nature of our work.”
That came from a Public Relations chief complaining his industry is not properly understand.
Gerard F. Corbett, chair of the Public Relations Society of America, says the industry as a whole needs to better communicate what it actually does.
Judging solely by the way he phrases his worries to media mag Drum today he stands significantly less chance than a snowball in Hell.
Posted: 6th, February 2012 | In: Reviews Comment | TrackBack | Permalink
