Anorak News | Social Media Morons Of The Day: Ribena For Breakfast

Social Media Morons Of The Day: Ribena For Breakfast

by | 26th, March 2014

WHAT the Mad Men of advertising’s Golden Age would have made of today social media experts can only be guessed at. And our guess is they’d have made them unemployed. Anyone with a spark of creativity louder than a gnat’s fart would nowadays be hailed as social media guru.

Today’s disaster is supplied by Ribena, the sugary drink.


ribena fail


The Tweet copy trills:

“There’s no better way to start the day than sitting down to watch #DayBreak with a cuppa for you and a glass of Ribena Plus for the kids!”

Daybreak is a Breakfast TV show, which features segments such as this year’s treats:

* Is sugar more addictive than nicotine or even hard drugs? Dr Hilary takes a educated glance at the statement, whilst discussing the hidden sugar found in many foods we deem healthy and offering his tips on lowering your sugar consumption.

* Should there be a sugar tax?

 * …with hidden sugars in seemingly healthy low-fat foods such as yoghurts and prepared meals, are we unwittingly filling our shopping baskets with healthy food that does more harm than good?

*Are we sugar addicts? We reflect on the findings of a new documentary that looks at the effects of sugar and talk to author Sarah Wilson, who has gave it up for good and thinks everyone else should too.

* Health Alert with Dr Jonty – Dr Jonty explains how our food has far more sugar content than we may realise.


The tweet is so utterly inept you begin to wonder if it was designed if it’s parody or designed to troll Twitter for attention. Never mind the idiocy, get a load of the traffic and brand awareness.

Sadly, the tweeters are aware that Ribena’s advertising budget is in the hands of a cretin.


ribena fail 1


Ribena Plus is d’lish blend of “NO ADED SUGAR” and:

Water, Fruit Juices from Concentrate 9% (Apple (6%), Orange (3%)), Malic Acid, Vitamins (A, C, E), Extracts of Carrot and Blackcurrant, Sweeteners (Aspartame, Acesulfame K), Flavourings, Stabiliser (Locust Bean Gum), Contains a source of Phenylalanine

Sensible of mum to stick with the tea…

Posted: 26th, March 2014 | In: Key Posts, The Consumer Comment | TrackBack | Permalink