Anorak | That Friday Feeling

That Friday Feeling

by | 23rd, August 2002

‘IT started with Sunday matches, then we had Monday matches, Saturday morning matches and today we have a Friday match. How long can it be before there are Premiership games on every day of the week?

Crowd scenes on a Friday night

Sky may be limited under their current contract as to how many live games they can show during the course of a season, but they are in a strong position when it comes to renegotiation.

At the moment, football needs TV and it needs its money more than ever. And unless the BBC or ITV decide to take a massive gamble and bid for the rights when they next come round, that means they need Sky. Clubs have effectively mortgaged themselves against Murdoch’s money and it would be a disaster if there was a massive drop-off in revenue.

When Sky first won the rights to broadcast live Premiership games, the relationship was reversed. The fledgling TV channel needed viewers and it needed them quickly and it was to football that it turned to persuade people to buy a dish. When the deal was renegotiated, football was hot property and (following Sky’s success on the back of it) regarded as a goldmine by broadcasters.

But some of the lustre has worn off. The market is close to saturation, TV advertising is not bringing in the same bucks and there is a realisation that Sky probably

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Posted: 23rd, August 2002 | In: Back pages Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink