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Anorak | Mad Men Rejoice: Plain Packaging For Cigarettes Will Increase Branding

Mad Men Rejoice: Plain Packaging For Cigarettes Will Increase Branding

by | 4th, April 2014

smoking is good for you

 

 

AS you’ll know there’s a move to get to the plain packaging of cigarettes. This is the rather strange idea that if we can’t associate red with Marlboro and white with Silk Cut then we’ll smoke fewer cigarettes overall. Quite why is never really explained but we are assured that it will be true.

There’s something of a problem with the idea though. Which is that abolishing branding for legal cigarettes will probably lead to more branding by illegal ones. The reason is that a brand is an identification: it tells people something about the quality, and consistency of whatever the brand is associated with .

So prevalent have some lines of Cheap Whites become in parts of the UK where the majority of cigarette sales are now non-dutied through boot sales and under-counter trades that they are establishing brand loyalties; people like cigarette characteristics they are used to, in terms of

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Posted: 4th, April 2014 | In: Money, News, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink