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Anorak | Daily Express tricks Arsenal fans with deceptive clickbait headline

Daily Express tricks Arsenal fans with deceptive clickbait headline

by | 19th, January 2017

Click Balls: a look at dire football reporting designed to trick readers. The Daily Express has news for Arsenal fans. The paper’s headline is a scoop. “CONFIRMED: Arsene Wenger announces new Arsenal deal.” Looks like Wenger will stay at Arsenal for even longer. It’s 20 years and counting.

But wait a minute…

Arsenal Daily Express

 

The Daily Star, from the same stable as the Express, has a similar take on the news that defender Per Mertesacker has signed a one-year extension on his current deal. This is how Google sees the story:

Arsenal daily star

 

And you wonder why the Press is in trouble?

Update: The Express seems to have found an editor who respects their readers and doesn’t seem them as advertisers’ fodder. The headline has now been altered:

 

clickbait arsenal



Posted: 19th, January 2017 | In: Arsenal, Back pages, Sports, Tabloids Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink