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GMTV Phone-In Quiz Scam

by | 23rd, April 2007

gmtv.jpg THIS question to viewers of GMTV.

Did you enter the phone-in competition because:

A) You have been warned off calling the emergency services and “nice-sounding” Gary at the pizza delivery firm and enjoy speaking to your last remaining friends, GMTV presenters Andrew Castle and Kate Garraway?

B) You know that the answer to the tie-break question ‘What colour is red?” is not ‘blue’ and not ‘yellow’ so is most likely to be ‘red’

C) You thought you could win and did not realise that the question, more loaded than George Bush at a frat party, is a scam?

The answer is C.

As the Sun reports (“BIGGEST TELLY QUIZ ‘SWIZ’ YET”), GMTV viewers are said to have spent £45,000 a day entering a contest only half who had spent around £.180 a time had any chance of winning.

According to evidence unearthed by the BBC TV show Panorama, the winner is picked well before the contest ends. (GMTV appears on broadcast rival ITV.)

Estimates put the GMTV haul at £10million-a-year, and the scam has been running for four years.

“GMTV £40M PHONE SCAM,” announces the Mirror’s front page.

But before readers besiege GMTV’s officers and turn over to watch In The Night

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Posted: 23rd, April 2007 | In: Tabloids Comments (5) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink