Freedom Of Speech In Swedish Advertising
THE Croydonian notes: “A Swedish government inquiry proposes that sexist advertising should be banned. No, I am not making this up.”
Just a few problems spring to mind…
Sexist? As defined by who? Professional litigants / bores / offence takers, thus giving us complaints over the use of men in adverts for beard trimmers and women in adverts for sanpro? Yes, I have chosen extreme examples, but there are many, many products aimed at particular demographics, and they are advertised accordingly. Note that clothing / hair care / scent etc models are selected to appeal to women rather than men.
Advertising? Is it merely the rattling of a stick in a swill bucket, or should it be seen as commercial art? I would argue the latter, strongly.
Freedom of speech? Yes, it is a freedom of speech issue.
Aren’t all adverts sexist against useless/lazy/stupid males?
Posted: 15th, January 2008 | In: Reviews Comment (1) | TrackBack | Permalink
