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Anorak | The Remaking Of Brand America

The Remaking Of Brand America

by | 4th, March 2008

WAS 9/11 a cathartic moment in American history? Brand America reborn:

There’s no way to put this delicately, so I won’t: America’s global image is in the crapper. Last year, the BBC World Service conducted a poll of over 26,000 individuals in the world’s 25 largest countries and found that more than 52 percent thought the U.S. had a “mostly negative” influence on the world. Fifty-three percent of respondents to a survey by the Chicago Council on Global Affairs felt America could “not be trusted.”

Which means that, on top of everything else it represents, the current presidential election is something like an ad agency review — a chance to put a set of potential stewards for “Brand America” through their paces, to see the creative and strategic directions in which they’d take our product.

Can the Race For The White House rebuild America’s profile overseas? And do Americans care if it does?



Posted: 4th, March 2008 | In: Reviews Comments (2) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink