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Anorak | Penthouse Goes To Church

Penthouse Goes To Church

by | 12th, May 2008

WHILE Playboy tanks, Penthouse loosk up. The magazine’s spokeswoman Martha Lindeman says: “Traditional print is a heritage business for us, and an important part of the brand. But realistically it’s not a business that we see growing.”

Operating well under the media radar compared with other social-networking companies like Facebook and MySpace, Various, headquartered in Palo Alto, Calif., has a deceptively broad and profitable reach. Its subsidiaries now include a number of online dating sites—from BigChurch.com to Bondage.com—that have signed up a combined 250 million members since they were founded and 1.2 million current subscribers who pay for content. Its biggest, AdultFriendFinder.com—which bills itself as “the world’s largest adult sex and swingers site”—is one of the most highly trafficked Web sites in the world with more than 18 million members, the company says. Bell says in

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Posted: 12th, May 2008 | In: Money Comments (3) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink