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Anorak | The Republican Focus Group And Other Nuts

The Republican Focus Group And Other Nuts

by | 16th, October 2008

BEN Smith hears from a Republican consultant who ran a focus group. Rachel Lucas spots the message:

[The group was] Reagan Dems and Independents. Call them blue-collar plus. Slightly more Target than Walmart.

Yes, the spot worked. Yes, they believed the charges against Obama. Yes, they actually think he’s too liberal, consorts with bad people and WON’T BE A GOOD PRESIDENT…but they STILL don’t give a f***. They said right out, “He won’t do anything better than McCain” but they’re STILL voting for Obama.

The two most unreal moments of my professional life of watching focus groups:

54 year-old white male, voted Kerry ‘04, Bush ‘00, Dole ‘96, hunter, NASCAR fan…hard for Obama said: “I’m gonna hate him the minute I vote for him. He’s gonna be a bad president. But I won’t ever

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Posted: 16th, October 2008 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink