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Anorak | Fiona Phillips’ Face, Olay And Truth In Advertising

Fiona Phillips’ Face, Olay And Truth In Advertising

by | 25th, August 2010

FIONA Phillips, the GMTV presenter, is the face of Oil of Olay, an “anti-ageing product”. She’s 49. Olay is a product that does wonders, says the advert:

Discover Regenerist’s most concentrated serum for dramatically firmer skin on the face, neck and décolletage, and experience younger-looking skin in a matter of weeks.

And it’s done wonders for Phillips, who before we saw her on the Olay ads looked lined and typical for her age. And that face is all nature’s work. As she said:

“I just don’t understand Botox and plastic surgery. I’d never ever do it.”

Fiona is not in pursuit superficiality of youth and beauty.

If there’s a situation where I didn’t get work because I look too old, sod it. I’m not going to change for any superficial TV exec. Anyway, it’s not a true reflection of life – everyone ages.

But with Olay, you might not age so obviously.

Says Fiona:

”You feel so much better in your mind as you get older. Happier with yourself, less concerned about what people think about you.”

So. What do you think about truth in advertising?



Posted: 25th, August 2010 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink