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Anorak | Water Is Being Sold In A Cardboard Box Because It’s Good For The Environment

Water Is Being Sold In A Cardboard Box Because It’s Good For The Environment

by | 12th, October 2010

WHAT could be greener than water in a box? Water is packed in cardboard. Glass and plastic are old hat. Sure, they work and stuff but cardboard is where the green water is at:

The startup, which calls itself Boxed Water Is Better, distributes water in milk cartons under the premise that paper packaging is gentler on the earth than standard-issue PET plastic bottles. Seventy-six percent of each carton comes from green-certified trees; it’s then shipped flat to the water supplier, cutting back on transportation waste. The cartons can be recycled. And 20 percent of the profits go toward tree and water relief organizations — though, it should be noted, that that hasn’t happened yet because, as the company says, “we’re still paying for our start-up costs.”

And – yep – you cannot reuse the cardboard.



Posted: 12th, October 2010 | In: Reviews Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink