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Anorak | 65th Edinburgh International Film Festival Delivers The Most Pretentious Press Release Of The Year

65th Edinburgh International Film Festival Delivers The Most Pretentious Press Release Of The Year

by | 15th, February 2011

THE 65th Edinburgh International Film Festival is going to be just great. You should enjoy it if you like films and don’t let the god-awful press release put you off:

The blueprint for the 2011 Festival is here. Want to know more…?

On Monday 7 February, the 65th Edinburgh International Film Festival’s Artistic Advisors Mark Cousins and Lynda Myles delivered ‘EIFF65: Our Suggestions’: the first fruits of their rethink of the Festival. It has been an exciting few days here at Filmhouse, HQ of the Festival.

The Blueprint came in the form of note from Mark and Lynda to ‘Dear EIFF Colleagues and Friends’. It outlines a radical evolution of the form and content of the Festival, and reinvigorates the Festival as a primary cultural destination and territory for audiences in Edinburgh, Scotland, the UK and internationally. The Blueprint names the first tranche of Guest Curators, invited to dream what the Festival will and can be, to use film and the fabric of one of the world’s most beautiful and potent cities as a canvas, or screen.

And then it got better:

Here are some of Mark and Lynda’s remarks, and the first eight named Curators.

“In December, with snow in our hair, we agreed to suggest ideas forthe [sic] 65th Edinburgh International Film Festival. What an honour. The EIFF changed film culture. We’re proud to pitch in.

“Our suggestions try to make Edinburgh the most distinctive film fest in the world, possibly the most spirited and brainiest. For the last month we’ve been working behind the scenes trying to get the film and culture world to join in this rethink.

“This is a big rethink in the EIFF’s history. We’ve called it All That Heaven Allows.

“We feel sincerely that Edinburgh should lead the world in exploring what film curation is, how it creates mood, audience, loyalty, appetite, expectation, taste, knowledge and joy. It has, at times, including recently, done a lot of this, and Filmhouse does it all year round.

“So, in our 65th year, to get the juices going we have asked great people in the world of culture film, music, art, design, etc. to join our experiment and pitch in ideas for themes, days, moments and
events.

“Some of them will come to the Festival, but what we want are their brains, their taste, their spirit not their celebrity or any of that secondary mould.“We are thrilled to tell you who we have so far. There are more to come.”

ISABELLA FIORELLA ELLETRA GIOVANNA ROSSELLINI

“Star of Blue Velvet, Wild at Heart, Fearless; director; surrealist; founder of Green Porno. Passionate advocate

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Posted: 15th, February 2011 | In: Film Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink