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Anorak | Daily Mail duped by fake snow over Lutterworth Leicestershire

Daily Mail duped by fake snow over Lutterworth Leicestershire

by | 2nd, February 2012

THE Daily Mail has been duped into publishing a story about the BBC. The Mail received a photo purporting to show a screen grab of snow in Lutterworth Leicestershire. There was no snow. BBC viewer Shanda Lear does not exist. It was a fake produced by Jody Kirton of Flex Media to test the theory that the MailOnline posts any old crap, and hang the research.

The Mail’s Simon Tomlinson took the bait. He writes:

It was meant to draw attention to the heavy snowfall which has started to blanket parts of the UK. But when a viewer’s picture was shown on BBC News, all eyes were quickly diverted to the rather illuminating name of the person who sent it in. Below the scene of snow-covered cars along a misty street in Lutterworth, Leicestershire, the name Shanda Lear popped up, much to the amusement of those watching.

The fake image is captioned:
Iluminating: A quick-thinking viewer took this picture of his TV screen as a photograph taken by the humorously named Shanda Lear flashed up
The story then prattles on about funny real name. But Shanda Lear was made up – much like the snow.

As Jody Kirton writes:

MY PHOTOSHOP that i put on my tv hahaha for the confused people…i made this photo on photoshop, made the name up, made the fake news, and put the fake photo on….then put this photo onto my kitchen tv (via usb memory stick) … and took a photo with my phone so it looked like real live news hehe…that photo i took was put onto facebook and now daily star has put it in the news hahaha



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