ArKay brings us an alcohol-free whisky drink
I RECENTLY met someone planning to sell hash flavoured electronic cigarettes in his Dublin bar. Smoking one seemed like taking your disappointing life and doubling it. Now news reaches us of US-based ArKay’s alcohol-free whisky flavoured drink. It is “genuine whisky-flavored alternative for mass consumption.”
Top out the tin lid on the awfulness of this witches brew (what might be called booze-flavoured tea) the stuff contains no fat, sugar, calories or sodium. ArKay’s VP of Sales Josh Polky says without laughing: “This beverage is not intended to be medicine, but is a healthy alternative substitute to liquor and may we mention again: Hangover free.”
Like filtered water.
The blurb is no less ridiculous:
ArKay, the world`s first alcohol free whisky flavored drink is designed for the socialite to the construction worker. The exceptional taste of whisky without the alcohol making a perfect beverage that anyone can consume. The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt. ArKay tastes and looks exactly like traditional whisky. It is suitable for drinking straight up, on the rocks, or with soda or your favorite mixers.
Spotter: PR Newswire