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Anorak | Grazia’s shopping tips features plug lots of in-house shopping expert’s clothes

Grazia’s shopping tips features plug lots of in-house shopping expert’s clothes

by | 8th, August 2012

DOES anyone take any notice of those fashion tips in Grazia. Well, she does. Recently, Grazia has been plugging beachflamingo.com, a site flogging gear like the £350 “tummy tamer” bikini and a dress costing £434. Both items and more were tipped by Grazia’s style gurus as best on the market. On Grazia’s website, no less than two of Summer’s Coolest Hats are available at beachflmingo.com. That’s two from just six hats. It’s an exclusive group.

Private Eye reports that in a segment called “No Fear Swim Wear”, no fewer than five swimsuits from beachflamingo were praised.

And:

In another online piece, Grazia’s Shopping Editor Lily Russo tells readers how to “dress like Lily“. You need just five items, one of which is a pair of Beach Flamingo sandals, yours for £59.

On Grazia’s site we are told that Lily Russo “edits the Fashion Charts pages with the top 10 hottest items new to stores each week, from all the IT brands to up and coming smaller designers…After two years of previously editing Fashion Jury she has a keen eye for the stylish celebrities to watch and (unofficially) unbeaten ability of identifying who is wearing what.”

At no point does Grazia tell readers that Lily Russo runs Beachflamingo with her sister Jessica Russo and their mother Jacqueline, who, as the company’s site reveals, “over the last 20 years have spent two months of each year on the beach in Puglia…”

Buyer beware.



Posted: 8th, August 2012 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink